Every object has a narrative.

Noen illustrate it with simplicity and clean aesthetics.

I’m Ishan Upadhyay, an industrial designer and creative director with over a decade of experience shaping ideas for startups like OLA Electric, Ather Energy, UST Global, and Uni Cards. My work is driven by a passion for form exploration and contemporary aesthetics.


As a computational designer, I’ve honed my craft through hands-on creative processes, from generative design to digital fabrication. Early in my journey, I worked as an Art Director with the acclaimed studio Apical Reform, where I cultivated my approach to art and design.

Noen represents my ongoing quest to redefine contemporary lifestyle objects, blending innovation with novel engineering.

I’m Ishan Upadhyay, an industrial designer and creative director with over a decade of experience shaping ideas for startups like OLA Electric, Ather Energy, UST Global, and Uni Cards. My work is driven by a passion for form exploration and contemporary aesthetics.


As a computational designer, I’ve honed my craft through hands-on creative processes, from generative design to digital fabrication. Early in my journey, I worked as an Art Director with the acclaimed studio Apical Reform, where I cultivated my approach to art and design.


Noen represents my ongoing quest to redefine contemporary lifestyle objects, blending innovation with novel engineering.

Every object has a narrative.

Noen illustrate it with simplicity and clean aesthetics.